Why is the IP value of Jin Yong's novel higher than Gu Long's?

Answer 1

There were several reasons why the IP value of Jin Yong's novel was higher than Gu Long's:

1. Historical background: Jin Yong's novels have a strong historical background, describing many historical characters and events, so it is easier to adapt them into movies, TV series, games and other forms of works. Gu Long's novels have a relatively simple background, mainly in modern cities.

2. Target audience: Jin Yong's novels have a wide range of readers, and they are also popular among female readers. Gu Long's novels pay more attention to the needs of male readers.

3. Literature level: Jin Yong's novels are known as the classic works of martial arts novels. His writing is beautiful, the plot is compact, and the characters are profound. It is widely regarded as an excellent literary work. Although Gu Long's novels were also classics, their literary level was relatively low. Some plots and characters were not as popular as Jin Yong's novels.

4. Brand influence: Jin Yong's novels have become an important part of Chinese culture. Their influence is extensive, not only in the Chinese literary world, but also in the international community. The influence of Gu Long's novels was relatively limited.

For the above reasons, the IP value of Jin Yong's novels was higher than Gu Long's novels, so they were more famous and popular in various IP markets.