Online novels had become a very popular entertainment and cultural product, attracting a large number of readers. According to some research, the readers of online novels covered a variety of ages and cultural backgrounds, from teenagers to adults. In addition, the readership of online novels also changed over time. Some readers might already be familiar with certain works, while others might just start to interact with them. It is estimated that the number of readers of online novels has exceeded millions, especially in China and other Asian countries. Online novels also received more and more advertising and commercial investment, becoming a huge industry.