Why Did The Stockpile Fall So Much
There were several main reasons why 360's stocks fell so badly: 1. ** Serious stock price bubble after backdoor listing **: When 360 Jiangnan Jiajie went public through backdoor listing, the stock price rose sharply due to good news, up as high as 745%. However, its revenue in 2017 was only 13.13 billion yuan, net profit was 3.53 billion yuan, and the price-earnings ratio was as high as 140 times. The growth rate of net profit in 2018 was only 4.83%. The stock price was seriously out of line with the fundamentals and there was a bubble. 2. ** Weak performance growth **: - During the transition from the PC era to the mobile Internet era, 360 did not keep up with the pace of development. Although 360's anti-virus software, browser, and search services were successful on the PC side, it was late on the mobile side, and the market had been occupied by other competitors, such as mobile security butler, Universal browser, and Baidu search. - 360 tried to expand its business, such as mobile phone business (Qiku mobile phone, 360 mobile phone), live broadcast (pepper live broadcast), Short videos (milk candy, fast video), Internet finance (360 digital subject), investment in new energy car (Nezha car), etc., but failed to find a new growth curve, the development of various businesses was hindered, or even failed, causing investors to lose confidence. - From the business performance data, the main business growth rate has been declining since 2015 and is negative. The net profit growth rate has fluctuated greatly. The main business market growth is weak, the industry competition is fierce, the profit ability is unstable, and the stock investment risk is relatively high. 3. ** Main business structure is unreasonable **: The company's largest source of revenue and profit is Internet advertising and services, while other projects contribute less. As a network security product company, its revenue and profit did not match its main business. 4. ** Impact of shareholder reduction **: Since the lifting of the ban on shares, many shareholders have reduced their shares on a large scale. For example, in the third quarter of 2020, six of the top ten tradable shareholders reduced their shares. Only four shareholders, namely Tianjin Xinxinsheng equity investment partnership, Beijing Sequoia Yiyuan equity investment center, Tianjin Xinxin Qiyuan equity investment partnership and Shen Zhen Ping An Real Estate Investment Co., Ltd., reduced their shares by more than 80 million shares in the third quarter. If calculated at the price of 18 yuan, they would cash out 1.44 billion yuan in three months. This made the already weak stock price even worse. The novel "Mother-in-law of the 60s and Daughter-in-law of the 80s" is equally exciting. Everyone is welcome to click and read it!
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