What are the main methods and techniques of online marketing?

Online marketing refers to the use of the Internet and digital technology for marketing activities. The main methods and techniques include: 1 Search engine optimization (SEO): By improving the content and structure of the website to increase the ranking in search engines to attract more interested customers to visit the website. Search Engine Marketing (SIM): By buying search engine advertisements (such as Google AdWords or Baidu Promotion) to display advertisements on the search engine results page to increase the exposure and traffic of the website. 3. Social media marketing: By posting content on social media platforms to attract the attention and interaction of potential customers, build brand reputation and expand brand influence. 4. content marketing: by creating and sharing valuable content such as blog posts, videos, images, and social media posts to attract and retain target customers to increase website traffic and conversion rates. 5. E-mail marketing: Sending marketing emails to potential customers to promote products and services to increase visibility and loyalty. 6. Video Marketing: Create and share video content to attract potential customers 'attention and increase website traffic and conversion rates. 7. Personalized marketing: Based on customer preferences, behaviors, and historical data, provide them with customized marketing activities and experiences to increase customer satisfaction and loyalty. 8. Virtual marketing: By creating virtual products and services such as online stores, virtual goods, etc. to attract the attention and desire of potential customers. 9. Word of mouth marketing: By establishing a good reputation and word of mouth to attract more potential customers to increase brand awareness and loyalty. Event Marketing: By planning and executing various events such as Internet celebrity events, celebrity endorsements, etc., to attract the attention and participation of potential customers to increase brand awareness and influence.